travel agents to promote American Brands, one of the most beautiful regions of Italy. Fifty one of the leading tour operators and travel agents, American Brands will be in 3 to 7 April, to learn more about the region and the opportunity to acquire a specialization 'deals Marches by tourism. The initiative 'was promoted by the Region, ENIT - National Tourism and Alitalia Skyteam. Part of a plan which aims to promote Italy in the United States of America. After Sicily and Puglia, the Marches are the third region in the project, which aims to''certify''American operators intending to operate on the Italian market. The specifics have been established with the Regional Councillor Victorian Solazzi who met at the offices of the Regional Council, Riccardo Strano (director ENIT North America - National Agency of Tourism) and the Lucia (Sales & Marketing Coordination of Alitalia) . The''potential 'tourist market north americano sono notevoli, anche in questa delicata fase di recessione economica internazionale - ha detto l'assessore Solazzi -. L'americano e' un turista esigente, sempre alla ricerca di nuove proposte che un'offerta ricca e integrata, come quella marchigiana, e' pienamente in grado di soddisfare''. Per Riccardo Strano, ''una quota crescente di turisti americani e' alla ricerca di un'offerta nuova, integrata con quella proposta dalle regioni piu' consolidate negli Usa, come Lazio, Toscana e Umbria. Le Marche, da questo punto di vista, sono centrali rispetto alle localita' piu' note e apprezzate dagli americani. Hanno quindi enorme potenzialita' di crescita, se riescono a proporsi in maniera efficace su un mercato interessante, come quello North America.'' The project - concluded a note - participate Alitalia,''intends to seasonally adjust the offer, pointing at the airport of Ancona Falconara to facilitate tourist connections with brands.'' According to the Observatory of Tourism Region in 2008 reached 13 thousand Americans in the Marches, which handled 71 000 admissions (overnight stays).
Source: Reuters
