Do you remember Unilever Cagliari? Dietro l'incredibile chiusura dello stabilimento modello di viale Marconi
Source: news agency the minute news
(IlMinuto) - Cagliari, August 22 - A net profit of 1.636 billion euro in the first half of 2009. Investments for $ 140 million for the strengthening of capacity in the production of ice cream in Eastern Europe. These few figures show the good health of Unilever: the Anglo-Dutch multinational has shown it can overcome almost free of the storm of global economic crisis. Even before the crisis began in late 2007 - but the decision was announced in 2006 - Unilever had lifted their moorings from Cagliari. At the end of 2008, after a year layoff, the 67 employees at the plant Algida model of Cagliari had been dismissed. Yet the factory
Viale Marconi, active since 1963 and in the hands of Unilever since 1975, was defined as recall former workers of Cagliari leader in Europe for the quality of its products, high flexibility and professionalism of its workers, with prestigious international awards and absenteeism in the peak of 2.7 percent. "" A factory model without overt crisis situations - explain the ex-employees who made profits in 2007, the last year of production .
Probably, now, many of the families of these model workers are struggling to put together the ends meet, but these days on the home page of the site www.unilever.com is in the foreground the campaign "An end to hidden hunger. An International efforts to eliminate malnutrition for 100 million people in Africa "(End to hidden hunger. An international initiative to eliminate malnutrition than 100 million people in Africa). The contradiction is plain to see: you'd think that the main concern of the corporation - which owns many of the most popular brands in the field of nutrition - not the defeat of world hunger.
Yet the closing of the ice cream factory in Cagliari can not be explained only by the brutal laws of globalization, by cutting labor costs by outsourcing production in Eastern Europe. Why, in fact, a few months after closing in Cagliari, Unilever has opened the Ice Foods Centre of Excellence in Caivano, Campania? A center, say former employees Sardinians, "with powers similar to those that have always marked by the establishment of Cagliari?
This is the explanation of workers: "In the restructuring plan that Unilever - can be read in the press release of June 21, 2008 - launched on a national scale, Sardinia is the only region that saw the factory closed with workers in the street and started without any alternative to unemployment, contrary to what has happened in other contexts. This situation is explained by institutional weakness, political and union of our region, unable to find solutions to revive the economy and protect the Sardinians. E 'on this basis that Unilever has found fertile ground to carry out its plan, unfairly punishing workers and Sardinia.
Tuesday, August 25, 2009
Thursday, August 13, 2009
Cleaning Wishing Well Poem
Unilever si espande nell'Est Europa
SOURCE
The group Unilever has decided to expand production capacity in Eastern Europe, with the support of its ice cream plant in Veszprém, in West Hungary.
The multinational plans to add a new production base to those already active in Central and Eastern Europe (that of Veszprém and the planting of Gdansk, in Poland). The new structure would be built in Russia by 2014, with an investment of 140 million U.S. dollars.
The system of Veszprém, announces the company will not suffer any adverse effect on this expansion, because its production is not directed at former Soviet bloc countries. Indeed, it seems Hungary could see more choice of ice cream with the addition of the brand Napoca Romania, recently acquired by Unilever.
Unilever has in fact entered the market earlier this year in Romania and the Hungarian system could provide this state of Algida and Carte d'Or ice cream, since production in Veszprém has tripled over the years. Also in 2009, in March, Unilever announced the largest investment in the history of ice cream.
The company has invested € 5 billion for development and the renewal of its main brand of ice cream, the Algida, known as Wall's in Britain, Spain under the name Ola Langnese and that of Germany. The brand also known as "kind of heart" because of his logo, he decided to start a summer marketing campaign throughout Europe.
The news, to tell the truth, it is not surprising, given that the brand can bring out new products every year, with more and more advanced marketing strategies. Unilever also has recently expanded into Russia with the acquisition of Baltimore, the leader of the production di ketchup sul mercato russo. Unilever ha iniziato ad investire in Russia nel 1992 e possiede alcuni marchi tra i più noti a livello mondiale, tra cui Calvé, Lipton, Knorr, cif, Dove, Rexona e Sunsilk.
Redazione Economia.hu
SOURCE
The group Unilever has decided to expand production capacity in Eastern Europe, with the support of its ice cream plant in Veszprém, in West Hungary.
The multinational plans to add a new production base to those already active in Central and Eastern Europe (that of Veszprém and the planting of Gdansk, in Poland). The new structure would be built in Russia by 2014, with an investment of 140 million U.S. dollars.
The system of Veszprém, announces the company will not suffer any adverse effect on this expansion, because its production is not directed at former Soviet bloc countries. Indeed, it seems Hungary could see more choice of ice cream with the addition of the brand Napoca Romania, recently acquired by Unilever.
Unilever has in fact entered the market earlier this year in Romania and the Hungarian system could provide this state of Algida and Carte d'Or ice cream, since production in Veszprém has tripled over the years. Also in 2009, in March, Unilever announced the largest investment in the history of ice cream.
The company has invested € 5 billion for development and the renewal of its main brand of ice cream, the Algida, known as Wall's in Britain, Spain under the name Ola Langnese and that of Germany. The brand also known as "kind of heart" because of his logo, he decided to start a summer marketing campaign throughout Europe.
The news, to tell the truth, it is not surprising, given that the brand can bring out new products every year, with more and more advanced marketing strategies. Unilever also has recently expanded into Russia with the acquisition of Baltimore, the leader of the production di ketchup sul mercato russo. Unilever ha iniziato ad investire in Russia nel 1992 e possiede alcuni marchi tra i più noti a livello mondiale, tra cui Calvé, Lipton, Knorr, cif, Dove, Rexona e Sunsilk.
Redazione Economia.hu
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